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What Are The UK’s Most Gender-Stereotyped Jobs?

11 October 2018
Besma Whayeb
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Is there a gender stereotype attached to your job? With so much work being done to improve diversity and inclusion in the workplace, it’s shocking to see that many jobs are still perceived to be “masculine” or “feminine”.

In our latest campaign, Professional Perception, we compared how men and women are represented on Google Image Search against the reality of the UK workplace.

We’ve listed the top five professions that have the largest difference between how they are perceived online and their actual workforce – can you guess which jobs they are?

5. Farmer

In the UK’s agricultural industry, you can expect to find a male-dominated workforce, with 72% of farmers being men. However, this is exaggerated even further online, with only 10% of the top image search results showing female farmers.

The 5 Most Gender-Stereotyped Jobs | In Demand by AdView

4. Solicitor

In fourth place is Solicitor, which is quite an unexpected result! The UK’s law and legal community has an almost equal split between men and women, with 48% of solicitors being female. However, one Google Image Search later and you can see how the industry is perceived to be male-oriented, with only 27% of images showing women.

The 5 Most Gender-Stereotyped Jobs | In Demand by AdView

3. Baker

The butcher, the baker, the candlestick maker… That little rhyme may be partly to blame for why a simple Google Image Search portrays 73% of bakers as male.

In fact, the gender split is pretty equal when it comes to bakers. In the UK, 51% of bakers are male, with 49% female, creating a rather balanced job in catering and hospitality. We hope our research, combined with GBBO’s baking revival might keep that gender split equal!

The 5 Most Gender-Stereotyped Jobs | In Demand by AdView

2. CEO

There’s no surprise here: in at number two is CEO, with a whopping 89% of photos coming back with men in the frame. In reality, 36% of all UK CEOs are female – we recognise that still isn’t a good enough gender split, but it shows that progress is happening.

The 5 Most Gender-Stereotyped Jobs | In Demand by AdView

1. Pilot

In at number one is the role of pilot. While many aerospace and aviation jobs are stereotyped, interestingly the difference between the perceived gender split and the actual one is in reverse: images show a split of 68% male pilots and 32% female, while in actual fact only 5% of UK pilots are female. A lot more needs to be done to bring more women into the industry!

The 5 Most Gender-Stereotyped Jobs | In Demand by AdView