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Start-Up Secrets from Business Leaders
Success. It’s embodied by big business leaders, media moguls, and entrepreneurial founders. But how did they get to where they are today?
We’ve compiled the mantras that these leaders live by in our latest campaign. We’re shining a light on the secrets they use to stay resilient, work hard, and reap the rewards too.
If you’re planning a start-up, have recently launched, or need to reignite your passion, these ideas will be worth jotting down…
Learn To Shout About Yourself
A lot of workplaces reward those who not only work hard, but also know how to get credit for that good work. The same goes for your own business – if you have the best idea in the world, but don’t tell anyone, it’s not worth anything!
Learning to shout about yourself is the first step on the way to receiving recognition for your personal brand, and your start-up.
Tamara Mellon, Co-founder of Jimmy Choo, really recognises the value of this: “Speak up. Know your value. Ask for what you’re worth. And believe you’re worth it.”
It’s also a key asset of many business owners and founders. Richard Branson, the renowned Founder of Virgin Group, advises: “Being different is your biggest asset.”
And Tony Hsieh, CEO of Zappos, is a believer in staying true to yourself: “Be unapologetically true to yourself, both in business and in life in general. If you do, and broadcast that to the world, over time the right people will find you.”
Know How To Face Adversity
For every new idea, there will be critics. And in certain industries, places, and even office cultures, there will be undue bias against you too.
Oprah Winfrey started her career, and subsequent media business, in the face of such adversity. She is now a Media Proprietor, Producer, TV Host, Philanthropist, and one of the most successful women in the world. She lives by the words: “Know there is a higher calling that will sustain and fulfil you.”
Learning to believe in your dream, even when others don’t, is a skill that certainly pays off.
Remember to Balance Life & Work
In our guide to full-time freelancing, we explain how working for yourself can be incredibly rewarding, but you’ll need to work hard, and often long, random hours.
The same can be said for a start-up business: you might put in an unreasonable amount hours that you could never legally ask anyone else to do!
A lot of the initial work will be carried on your shoulders, so it’s important to look after your mental wellbeing – your business success depends on it.
Stacey Snider, CEO of 20th Century Fox, recommends: “Get a hobby. Maintain your friendships. Hang out with other people.”
It’s important to find a balance, and if you need more guidance, places like Calmer, a mentoring programme for entrepreneurs, can help.
It takes courage, and a dream, to start your own business. But there’s probably a deeper reason as to why you started…
Marian Wright Edelman, President of the Children’s Defense Fund charity, says: “If you don’t like the world the way it is, change it one step at a time.”
Whatever problem you’re solving, an injustice you’re working to highlight, or a personal issue that’s important to you, your new business is part of something bigger. When you need motivation, look back to the reason why you started – and see just how much change you’ve helped make along the way.