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How To Be Productive on Social Media

05 July 2018
Besma Whayeb
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How To Be Productive on Social Media | In Demand by AdView

With Social Media just gone, here at AdView we’ve been reminiscing over the networks that bring us all together. From the good old days of MySpace to the modern day advances of LinkedIn, social media has played a key role in the way we live and work over the last ten years.

Nowadays, we spend more time on our phones than we do sleeping – and social media sites make up a big percentage of that time! But do you know how to really make the most of your activity online?

Social Media Snags

It’s incredibly easy to get sucked in to social media. With snappy stories, clickbait titles, and shiny images, you can lose hours, if not whole afternoons, on your favourite sites.

This may be part of the reason why so many people are advocating digital detoxes: removing social media, and even all screens, to help them to relax or be a bit more mindful.

In the short-term, this can be a good strategy. But there are better ways to use the platforms to your advantage, and even advance your career in the process.

Here’s a list of our favourite productivity hacks you can do at the literal click of a button:

1. Tailor your news and knowledge

With so much content uploaded onto social media sites every day, it’s understandable why many find the sites overwhelming.

However, if you can learn to control the content you’re served, you can become incredibly knowledgeable and up-to-date with news in the fields you’re interested in.

By taking a few minutes to identify the best news outlets, thought leaders, and inspirational people for your industry, you can improve your news feed greatly. Even better still: you’ll soon be recommended similar people and brands to follow, and discover equally useful connections.

2. Build your personal brand

Social platforms are a great place to also build your personal brand, and connect with professionals who could potentially advance your career.

By writing and sharing well-placed thoughts and opinions, you can quickly elevate your reputation in your industry too!

3. Find PR-worthy opportunities

Once you’ve connected with the best people in your field, and can count yourself among them, it’s time to use social media to gain free publicity.

Twitter is notorious for being journalists’ favourite social media platform, and they often use the network to find the right professionals and brands to fit their stories. By looking out for #journorequests (or even better, subscribe to the free JournoRequests service), you’ll never miss an opportunity to get yourself represented.

4. Get a job in Social Media

If you love social media, and have a knack for it (using our handy tips of course!), perhaps you could consider applying your skills in a suitable job role too.

In more traditional workplaces, Marketing & Communications roles encompass social media management:

However, as many businesses are discovering the power of social media, new positions are being created to make the most of their below-the-line marketing power!
Here’s just a few to get you started: