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How To Get A Job in Marketing, Advertising and PR

How To Get A Job in Marketing, Advertising and PR | AdView

What is Marketing, Advertising and PR?

Marketing is the process of developing a product, determining its price, distributing it to the right places, and implementing a promotional strategy. This is also known as the 4 P’s, and is a cornerstone of marketing.

Advertising is one of the principal promotional strategies when marketing a product. Its aim is to attract an audience’s attention and ignite their desire to purchase it. This can be done through mass promotions, such as TV adverts, billboards, or digital banners, or through more direct promotions such as direct mail and newsletters.

PR (or Public Relations) is the practice of managing messages from a business – and spread of those messages – to the general public. Typical PR activities include sending out newsworthy information to journalists via press releases, speaking on a business’ behalf,  and reacting to news regarding their business.

All three sectors work in harmony with one another, and most businesses will balance the three in relation to their product, audience, and sales targets.

What is it like to work in Marketing, Advertising and PR?

Timing plays a very important part in Marketing, Advertising, and PR. To do well in any of these sectors, you will need to be punctual, organised, and prepare work well-ahead of schedule.

While marketing and advertising involve working with creative teams for specific events, PR is based around messaging and can sometimes be reactionary, meaning you will need to be fast-thinking and sometimes willing to work irregular hours.

In larger businesses, marketing, advertising, and PR can be out-sourced to relevant agencies for efficiency and to achieve the best results. On either side, management of the client-agency relationship is an important factor that will need to be mastered to achieve the best results.

Who are the key Marketing, Advertising and PR employers?

With almost every business seeking some form of marketing, advertising, and PR team, there are plenty of jobs to choose from.

Some of the top in-house employers include: Asda, Facebook, Google, News UK, Stonewall, Warner Bros.

If you prefer to work at a faster-pace, or are looking to specialise in a form of marketing or a certain skill, an agency may be a better option. Top UK marketing, advertising, and PR agencies include: Edelman, Manifest London, M&C Saatchi, McCann, Ogilvy & Mather, OMD.

What qualifications, training and skills are required?

With so many jobs roles available, the desired qualifications and training can vary. In creative positions, such as Graphic Designer or Web Developer, a qualification in the relevant field may be required.

For management positions, such as Marketing Manager or Account Managera business or analytical degree may be seen as an advantage.

And in certain entry-level jobs, only a formal qualification in English and Maths will be required, with training provided in the workplace.

In any of these positions, employers will look for the following skills:

  • Ability to work under pressure
  • Commercial awareness
  • Communication skills
  • Creativity and imagination
  • Flexibility
  • Interpersonal skills
  • Negotiation skills
  • Quick thinking and innovation
  • Teamworking skills
  • Understanding of marketing/advertising/PR strategy

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